Šī vietne vislabāk darbojas, ja ir aktivizēti cookies.

Organizational Profile

We are Reach for Change


Reach for Change is the name of the reporting organisation and it’s mission is to identify and support exceptional individuals, companies and organizations improving children’s lives. Reach for Change challenges them to aim higher, to reach further and to lead by example, inspiring others to follow.


Reach for Change’s core products are its the programs:


The Challenge is loud and conscious campaigns seeking to influence people and raise awareness on the vulnerability of childhood. One annual campaign is the Call to Action that encourages people to submit their ideas on how to change lives of children.


The Search and Selection is Reach for Change’s introduction program to activate a movement of social change through inspiration and capacity-building/learning. Through the program Reach for Change selects social entrepreneurs with the greatest potential based on our criteria to the Incubator, and engages with all the main stakeholders – social entrepreneurs, partner companies, relevant actors in the network, and children.


The Incubator creates Change Leaders of early-stage social entrepreneurs with great potential. By salary funding, tools and support, as well as expertise and coaching from our business partners, the social entrepreneurs develop and scale their ideas.


During 2014 Reach for Change will develop two new programs that have been piloted to be able to boost and support more change agents.


The organization

Reach for Change, is a non-profit Swedish Foundation co-founded by Kinnevik, Korsnäs, Metro, Millicom, MTG, Tele 2 and The Stenbeck Foundation. The organization works to improve the lives of children and youth through supporting social entrepreneurs globally. Since launching in Sweden in 2010, Reach for Change runs the Incubator programs in seven more countries: Russia, Ghana, Tanzania, Senegal, Rwanda, DRC and Chad. During 2013 the Search and Selection program was held, in addition to the first eight countries, also in Kazakhstan. Reach for Change has three regional offices from where they lead all operations:


  • The Stockholm Office, Sweden: Headquarters, with both local team and global team
  • The Africa regional office in Accra, Ghana
  • The EECA regional office in Moscow, Russia


The African regional office is a branch of the Swedish foundation. The EECA regional office is an independent Russian foundation. Together all of Reach for Change form an informal group.


Dual mission

Reach for Change has a dual mission. One part is to work in the social entrepreneurship sector by promote innovations that will benefit a large number of children through finding and developing social entrepreneurs. During 2013, Reach for Change received 4,030 applications and ideas on how to change the world for children. In the Incubator,  43 Change Leaders were supported and together they helped 1,080,000 children across Sweden, Russia, Ghana, Tanzania, Senegal, Rwanda, DRC and Chad.


The other part is to work with the business sector, by pushing the private sector through Reach for Change’s business partners, to take an active stand for children as their number one stakeholder. Reach for Change strengthens the partner employees pride and give them opportunities to qualified engagement and contributing with business knowledge and skills. During 2013, 527 partner employees were actively involved in giving their expertise and support to our programs.

Significant changes in 2013

Significant Changes have characterized Reach for Change’s operations in 2013.


  • Countries of operations: This year, Reach for Change ran the Incubator program for the first time in Chad, Tanzania, Senegal, Rwanda and DRC, together with the partner Millicom. The first social entrepreneurs were selected in Kazakhstan. Preparations have also started with the rollouts in 2014 for the following countries: Denmark, Norway, Lithuania, Latvia, Estonia, Bulgaria, and Czech Republic.
  • Partnerships: In March, Tele2 sold the Russian operation which was up until then the biggest partner in Russia. Tele2 and Reach for Change started collaboration in Kazakhstan. Swedish CDON joined as a partner. Negotiations were held with Bayport as a potential partner in Ghana and Tanzania. MTG extended their partnership with signing up for a joint program launching in 12 MTG markets in 2014.
  • Organization: Changes of organizational structure with a focus on streamlining the team, where all regional members contribute both to their country/region activities but also to the shared global responsibilities in a matrix structure.  The Management Team consists of the CEO, a new Deputy CEO/COO position, Program Director, Marketing Director, and Regional Directors. In 2013 Reach for Change have, or have had partly, staff in Chad, DR Congo, Ghana, Russia, Rwanda, Tanzania, Senegal and Sweden.
  • Supply chain: No material changes in the supply chain that affects the operations.


Precautionary approach

In order to more systematically meet the precautionary approach, Reach for Change has developed a risk-assessment tool to be used in all countries of operations. That will be evaluated and improved during 2014.


Code of Conduct

Reach for Change’s Code of Conduct, signed by all employees, Change Leaders in Incubator, business partners and suppliers, is written in line with the UN Global Compact. It points to the principles that govern the relationship with employees, partners and other stakeholders.


  • The United Nations Convention on the Rights of the Child
  • The Universal Declaration of Human Rights
  • The International Labor Organization’s Declaration on Fundamental Principles and Rights at Work
  • The United Nations Convention Against Corruption
  • The Children’ s Rights and Business Principles
  • 90 Account, Swedish Fundraising Principles



As a part of creating the movement of change agents, Reach for Change strives to be an active part of the field. Reach for Change has recently joint the European Venture Philanthropy Association (EVPA), a membership organization that congregates actors interested in venture philanthropy and social investment across Europe.


In Sweden, Reach for Change is a member of the steering committee of Forum for Social Innovation, a Swedish platform where academia, industry, government, and non-profit organizations develop research, competence and expertise in the fields of social innovation and social entrepreneurship. On a regular basis the Swedish team collaborates and meet other actors in the field and host joint events or meetings. One example were Ashoka and Reach for Change performing a joint tour over Sweden to find new entrepreneurs to invest in and talk about social entrepreneurship. As member of the 90 Account – Swedish Fundraising Control, Reach for Change Sweden, is monitored and advised about best practices and laws regarding fundraising activities.


In Russia, social entrepreneurship is a new field and Reach for Change Russia collaborates with St. Petersburg University in their work and teaching on social entrepreneurship.


In Africa, Reach for Change hosted meetings in Ghana that brought together social and digital entrepreneurs with innovators and investors from other countries in partnership with the Nike Foundation. In Senegal an expert and adviser working group were formed to provide support and feedback to social entrepreneurs. In Tanzania and Rwanda, Reach for Change is sponsoring the National Social Entrepreneurship Network, an industry group of organizations looking to develop social entrepreneurship in the countries.

Privacy policy
Up Contact
Cookies disclaimer

I agree Our site saves small pieces of text information (cookies) on your device in order to deliver better content and for statistical purposes. You can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings you grant us permission to store that information on your device.